This week we learned a lot about Google Analytics, and how that corresponds and connects with Google Ads. I thought it was interesting to see how much we can see about the stats of our business. When I was looking through the settings and features of Google Analytics, I was surprised with how much potential there is in that online service. By using this, we can more effectively grow our businesses, and see what works and what doesn't.  There is a lot of value in being able to constantly see what works and what does not, because the internet is a rapidly changing platform. What works today might not work tomorrow. Because of the constant updating of Google Analytics, it makes it super easy to see it immediately and be able to make appropriate changes of our ads, and to refine them, make them more specific so we are able to get more traffic